Choosing the right Pinterest scheduler comes down to how many pins you publish, whether you need pin creation features, and your budget. Here’s the complete comparison.
The Main Contenders
PinPublish
Built exclusively for Pinterest. Handles both pin creation and scheduling in one workflow.
- Best for: Bloggers, e-commerce sellers, and content creators who want to create and schedule in the same tool
- Pin creation: ✅ URL-to-pin in 60 seconds, 305+ templates, AI titles
- RSS automation: ✅ Auto-creates pins when you publish new content
- Multi-profile: ✅ Up to 5 Pinterest profiles on Pro
- Price: Free (400 credits/month) / Pro
- Pinterest-only: ✅
Tailwind
The longest-established Pinterest scheduler. Now covers Instagram too.
- Best for: Creators who want SmartSchedule (optimal timing) and Tribes (community repinning groups)
- Pin creation: Partial — Tailwind Create generates variations but with limited template quality
- RSS automation: ❌
- Multi-profile: ✅
- Price: From $19.99/month
- Pinterest-only: ❌ (also Instagram)
Later
Visual content calendar, strong on UX. Instagram-first, Pinterest support available.
- Best for: Visual brands managing Pinterest and Instagram together
- Pin creation: ❌ (external tool required)
- RSS automation: ❌
- Multi-profile: ✅
- Price: From $18/month
- Pinterest-only: ❌
Buffer
Simple, clean social scheduler. No Pinterest-specific features.
- Best for: Basic scheduling, multi-platform (Pinterest + Twitter + LinkedIn + Facebook)
- Pin creation: ❌
- RSS automation: ❌ (Zapier workaround available)
- Multi-profile: ✅ (3 channels on free)
- Price: Free / From $6/month
- Pinterest-only: ❌
Pinterest Native Scheduler
Pinterest’s built-in tool. Free but limited.
- Best for: Occasional manual pinning, testing
- Pin creation: Basic — Pinterest’s own pin builder
- RSS automation: ❌
- Multi-profile: Single account only
- Price: Free
- Pinterest-only: ✅
Feature Comparison Table
| Feature | PinPublish | Tailwind | Later | Buffer | Pinterest Native |
|---|---|---|---|---|---|
| URL-to-pin creation | ✅ | Partial | ❌ | ❌ | Basic |
| AI title suggestions | ✅ | ❌ | ❌ | ❌ | ❌ |
| Template library | 305+ | Limited | ❌ | ❌ | Limited |
| RSS automation | ✅ | ❌ | ❌ | ❌ | ❌ |
| Schedule optimisation | ✅ | ✅ SmartSchedule | ✅ | ✅ | ❌ |
| Analytics | ✅ | ✅ | ✅ | ✅ | ✅ (Pinterest native) |
| Free plan | ✅ 400 credits | ❌ | ❌ | ✅ limited | ✅ unlimited |
| Multi-platform | Pinterest only | Pinterest + Instagram | Multi | Multi | Pinterest only |
Which Tool Should You Choose?
Choose PinPublish if: Pinterest is your primary platform and you want to create and schedule pins in one workflow. Especially good for bloggers and e-commerce sellers who pin from URLs.
Choose Tailwind if: You want SmartSchedule, Tailwind Tribes for community engagement, and manage Pinterest and Instagram.
Choose Later if: You’re a visual brand where Instagram is primary and Pinterest is secondary.
Choose Buffer if: You manage multiple social platforms and want one simple tool, with basic Pinterest scheduling.
Use Pinterest Native if: You pin fewer than 5 times per week and don’t need any automation.
For related comparisons: Tailwind Alternative for Pinterest · Later Alternative for Pinterest · Buffer Alternative for Pinterest.