Pinterest’s built-in analytics covers the basics, but if you want deeper insights — keyword-level data, competitor benchmarks, or content audits — you need third-party tools. Here are the best options in 2026.
1. Pinterest Analytics (Built-In — Free)
The starting point for every Pinterest creator. Available on all Business accounts, it shows:
- Impressions, saves, outbound clicks per pin
- Audience demographics
- Trending topics
- Board-level performance
Limitation: It only shows your own data, the historical window is limited to 90 days, and there’s no keyword research or competitor tracking.
For a walkthrough, see How to Read Pinterest Analytics.
2. Tailwind
Originally a Pinterest scheduler, Tailwind has expanded into analytics. It shows pin performance over time, board insights, and which posting times work best for your account.
Best for: Creators who already use Tailwind for scheduling and want everything in one place.
3. Semrush
Semrush’s Pinterest integration lets you track how your profile performs in Pinterest search, research keywords, and benchmark against competitors. It’s the most powerful option for SEO-focused Pinterest strategies.
Best for: Marketers who want to treat Pinterest like a search engine (which it is) and track keyword rankings.
4. Sprout Social
Sprout provides cross-platform social analytics including Pinterest. If you manage multiple social channels and need unified reporting for clients or stakeholders, Sprout is worth considering.
Best for: Agencies managing Pinterest alongside Instagram, Facebook, and LinkedIn.
5. Google Analytics (Via UTM Parameters)
Not Pinterest-specific, but adding UTM parameters to your pin URLs lets you see Pinterest traffic in Google Analytics. You can see which specific pins drove website sessions, goals, and conversions.
Best for: Anyone who wants to tie Pinterest activity to real business outcomes (email signups, purchases, leads).
What to Actually Track
Regardless of tool, focus on these metrics: outbound clicks, click-through rate by pin design/title, saves (which extend pin lifespan), and which boards drive the most traffic.
See How to Track Pinterest Traffic for a practical setup guide.
The Fastest Way to Improve Your Numbers
The best analytics in the world won’t help if you’re not publishing enough content to generate meaningful data. Most creators see their analytics improve dramatically when they go from a few pins a week to 5–15 pins a day.
PinPublish automates pin creation from any URL and schedules publishing — so you build the consistent activity that makes analytics worth watching.