Connecting your Etsy store to Pinterest takes less than 10 minutes and unlocks Product Rich Pins — which show your listing title, price, and availability directly on the pin. Here’s the exact process.
What You’ll Need
- An Etsy seller account with at least one active listing
- A Pinterest Business account (free at business.pinterest.com)
Step 1: Log Into Pinterest Business
Go to pinterest.com and make sure you’re in your Business account (not a personal one). If you only have a personal account, convert it at business.pinterest.com — it’s free.
Step 2: Claim Your Etsy Account
- Click your profile photo in the top-right
- Go to Settings
- Click Claimed accounts in the left sidebar
- Find the Etsy option and click Connect
- You’ll be taken to Etsy to authorise the connection — click Allow Access
- Return to Pinterest — your Etsy shop is now claimed
Step 3: Enable Product Rich Pins
Once your Etsy shop is connected, Pinterest automatically pulls Rich Pin data from your listings. This means when someone saves one of your Etsy listing URLs as a pin, it will display:
- Your listing title
- The price
- Whether it’s in stock
- Your shop name
Rich Pins look more professional than standard pins and have higher click-through rates.
Step 4: Create Pins for Your Etsy Listings
The connection enables Rich Pins, but doesn’t create pins for you automatically. To drive Etsy traffic from Pinterest, you need to actively create and schedule pins.
For each listing, paste the Etsy listing URL into PinPublish. PinPublish: - Fetches your listing photo and title - Offers AI-generated title suggestions optimised for Pinterest search (different from Etsy search) - Applies a professional template - Schedules the pin to your chosen board
See AI Pin Generator for Etsy for the bulk workflow.
Step 5: Create Boards for Your Etsy Products
Don’t just pin to a board called “My Shop.” Create boards that match what customers search for:
- “Handmade Gifts for Her” (not “My Earrings”)
- “Minimalist Home Decor Accessories” (not “My Pottery”)
- “Unique Birthday Gift Ideas Under $30” (not “Gift Items”)
Your listings pinned into these boards become relevant results when people search those terms.
Troubleshooting
Rich Pins not showing? It can take 24–48 hours after connection for Rich Pins to activate. Check that your Etsy listings are active (not draft or private).
Connection not working? Make sure you’re logged into the correct Etsy account before authorising. If you have multiple Etsy shops, confirm you’re connecting the right one.
For a complete Etsy Pinterest strategy, see Pinterest for Etsy Sellers.