Pinterest and Etsy are a natural fit. Both platforms attract users planning purchases, creating gifts, decorating homes, and looking for unique, handmade products. Here’s how to use Pinterest to drive more Etsy sales in 2026.
Why Pinterest Works for Etsy
Etsy’s internal search algorithm is competitive — established shops dominate most high-volume searches. Pinterest gives you an alternative traffic source where the playing field is much more level.
Pinterest users are also in “discovery mode” — they’re not searching for a specific brand, they’re searching for ideas. Your handmade ceramic mug has the same chance of catching someone’s eye as a mass-produced one, and possibly more — Pinterest users actively favour handmade and unique products.
Step 1: Connect Your Etsy Shop to Pinterest
Pinterest has a native Etsy integration that creates a product Rich Pin for each Etsy listing. To set it up:
- Go to your Pinterest Business account settings
- Under “Claimed accounts,” find the Etsy option
- Connect your Etsy shop via the OAuth flow
This enables Rich Pins for your listings — pins that display your listing title, price, and availability directly on the pin.
For a step-by-step walkthrough: How to Connect Your Etsy Store to Pinterest.
Step 2: Create Pins for Your Best Listings
Don’t wait for the automatic Rich Pins — create dedicated pins for your bestsellers and new listings:
- Take 3–5 different product photos per listing (flat lay, lifestyle, closeup, in-use)
- Create multiple pin designs using templates (PinPublish has 305+ templates, many designed for product showcases)
- Write searchable titles: “Handmade Silver Ring — Minimalist Stackable Ring for Women” beats “My New Ring Design”
Step 3: Board Strategy for Etsy Sellers
Create boards that match how your customers shop, not how you organise your inventory:
- “Gifts for Her Under $50” (not “My Jewellery Listings”)
- “Handmade Home Decor Ideas” (not “My Pottery”)
- “Personalised Wedding Gifts” (not “Customised Items”)
Your listings become pins within these boards, which align with what Pinterest users are actually searching for.
Step 4: Pin Consistently
The Etsy sellers seeing the most Pinterest traffic are those publishing 5–15 pins per day. This isn’t 15 different products — it’s multiple pin designs per listing, pinned to different boards across days.
PinPublish handles this: paste an Etsy listing URL, create pin designs, schedule them to the right boards. One product, 5 minutes, 5 scheduled pins.
Step 5: Seasonal Strategy
Plan seasonal pin batches 6–8 weeks ahead of major holidays and occasions: - Christmas/Holiday: October publication - Valentine’s Day: December publication - Mother’s Day: March publication - Summer/outdoor: April publication
Pinterest’s search traffic for seasonal terms spikes weeks before the event — you need your pins indexed before that spike.
For broader Pinterest traffic strategy, see How to Get Website Traffic from Pinterest.