Pinterest reach — measured as impressions — is the number of times your pins appear in front of people. More reach means more clicks, saves, and traffic. Here are ten strategies that genuinely move the needle.
1. Publish More Consistently
This is the single biggest lever. Pinterest’s algorithm rewards accounts that publish regularly. If you’re pinning 5 times a week and your reach is flat, try 5 times per day. The difference is dramatic.
Use a scheduler like PinPublish so you don’t have to manually pin every day.
2. Keyword-Optimise Every Pin Title
Pinterest is a search engine. If your pin title doesn’t include what people search for, it won’t appear in those searches. Research what your audience types into Pinterest search and include those exact phrases.
Guide: Pinterest Keyword Research
3. Create Multiple Pin Designs Per Article
Each different pin design for the same article has an independent chance of ranking in search and being shown in feeds. One article with 5 pin designs gets 5x the distribution surface.
4. Use Vertical Images (2:3 Ratio)
Vertical pins take up more feed real estate and get more visual attention. Horizontal or square pins perform significantly worse in Pinterest’s feed.
Correct size: 1000×1500px. See Pinterest Pin Dimensions 2026.
5. Write Board Descriptions with Keywords
Your board titles and descriptions are searchable. A board called “My Kitchen Ideas” should be called “Small Kitchen Organization and Decor Ideas” with a description that includes related search terms.
6. Focus Your Boards
Tight, specific boards perform better than broad catch-all boards. Pinterest uses board context to understand and categorise your pins.
See Pinterest Board Ideas for naming inspiration.
7. Add Fresh Images to Old Content
Pinterest rewards “fresh” content — new images linked to existing articles. Instead of repinning the same image repeatedly, create new pin designs for your best-performing posts and save them as new pins. This signals freshness to the algorithm.
8. Publish at Peak Times
Pinterest Analytics shows when your audience is most active. Scheduling your best pins during those windows increases the chance they’re seen when engagement rates are highest.
9. Use Rich Pins
Rich Pins pull metadata directly from your website — title, price, availability. They look more professional and Pinterest’s algorithm gives them a slight distribution boost. Enable them through Pinterest’s developer settings.
10. Be Patient
Pinterest traffic compounds. A pin published today might not peak for 3–6 months. Creators who see the biggest results are those who published consistently for 6–12 months before judging the results.
All ten strategies become easier with a publishing system. PinPublish handles pin creation, template selection, keyword suggestions, and scheduling in one place — so you can focus on strategy rather than execution.