Digital products are a perfect fit for Pinterest. Printables, templates, ebooks, Notion dashboards, Lightroom presets — Pinterest users actively search for these. Here’s how to build a strategy that drives digital product sales.
Why Pinterest Works for Digital Products
Pinterest users search for “weekly planner printable,” “budget spreadsheet template,” “social media calendar template” by the millions. If you create and sell digital products, those searchers are your customers.
Unlike physical products, digital downloads have no inventory constraints — Pinterest can drive as much traffic as you can earn, and you can fulfil every order. The economics are excellent.
Types of Digital Products That Perform Well on Pinterest
- Printables: Planners, trackers, wall art, checklists, worksheets
- Templates: Canva templates, Google Sheets, Notion dashboards, PowerPoint
- Educational: Ebooks, guides, mini-courses, cheat sheets
- Creative assets: Lightroom presets, Procreate brushes, fonts
- Business tools: Proposal templates, invoice templates, contract templates
How to Create Pins for Digital Products
The challenge: your product is intangible. Pinterest is visual. You need to make an invisible product look compelling.
Best approaches: - Mockup images — show the template/printable on a laptop, phone, or printed out in a lifestyle setting - Preview pins — show a preview of the actual product (a page of the planner, the template layout) - “What you get” graphic — a pin that lists the contents of the bundle - Before/after or use-case pin — show the problem it solves (“Before: chaotic schedule / After: organised with this planner”)
Platform and Selling Setup
Most digital product creators sell via: - Etsy — high discovery, marketplace-ready - Gumroad — simple setup, no marketplace - Shopify — full control, digital download plugins available - Payhip, SendOwl, ThriveCart — digital-product-focused platforms
All of these platforms have URLs you can use to create Pinterest pins. PinPublish works with any URL — paste your product page link and create scheduled pins in seconds.
Keyword Strategy for Digital Products
Search for your product type on Pinterest and look at the autocomplete suggestions. These are real search terms:
- “Printable weekly planner” → “printable weekly planner free” / “printable weekly planner template”
- “Budget template” → “budget template Google Sheets” / “monthly budget template printable”
Use these exact phrases in your pin titles. See Pinterest Keyword Research for a full guide.
Pinning Strategy
Create 3–5 pin designs per product, each with a different angle (mockup, preview, benefits-focused, gift angle). Schedule them across different days and boards.
For products on Etsy, see Pinterest for Etsy Sellers. For Shopify-hosted digital products, see Pinterest for Shopify.