If you have an RSS feed (and almost every blog and many e-commerce platforms do), you can automate Pinterest pin creation so that every new post or product automatically becomes a scheduled pin. Here’s how.
What Is RSS-to-Pinterest Automation?
Your RSS feed is a structured XML file that lists your latest content — titles, descriptions, and URLs. RSS-to-Pinterest automation connects your feed to a pin creation tool that:
- Watches your RSS feed for new entries
- When a new post appears, creates a pin automatically using a template
- Schedules the pin to publish at a set time
The result: every time you publish a new blog post, a Pinterest pin is created and scheduled — without you doing anything.
Finding Your RSS Feed URL
Most platforms generate an RSS feed automatically:
- WordPress:
yourdomain.com/feed/ - Shopify:
yourstore.myshopify.com/blogs/news.atomoryourdomain.com/blogs/news.atom - Wix:
yoursite.wixsite.com/sitename/feed.xml - Blogger:
yourblog.blogspot.com/feeds/posts/default - Squarespace:
yourdomain.com/blog?format=rss
Test your feed URL by pasting it into a browser — you should see an XML document with your posts listed.
Setting Up RSS-to-Pinterest Automation in PinPublish
PinPublish supports RSS feed automation directly:
- Connect your Pinterest Business account via OAuth
- Go to Automations in PinPublish
- Enter your RSS feed URL
- Select a pin template — this is the design that will be used for auto-generated pins
- Set your schedule — choose what time new pins should be published
- Activate — PinPublish checks your feed regularly and creates pins for new entries
When you publish a new post, PinPublish detects it in your feed, generates a pin using your saved template and the post’s image and title, and queues it for publishing.
Setting Up With Zapier (Alternative)
If you prefer a no-code approach using multiple tools:
- Create a Zap: Trigger: RSS feed → new item
- Action: Create a pin via Pinterest (or use an intermediate step to create an image first)
The Zapier approach is more flexible but requires more setup. PinPublish’s built-in RSS automation is simpler and has more Pinterest-native controls.
Customising Your RSS Automation
Title customisation: PinPublish’s AI can modify the fetched title to be more Pinterest-optimised before scheduling. Your blog post title is written for your blog; the pin title should be written for Pinterest search.
Template selection: You can set different templates for different feed sources, or rotate templates automatically for variety.
Review before publish: Option to hold auto-generated pins for review before they’re scheduled. Useful when you want to check quality on each pin.
Combining RSS With Manual Pins
RSS automation handles new posts. For your existing content backlog, use PinPublish’s sitemap crawler — give it your site URL and it finds all existing content to create pins for.
See Bulk Create Pinterest Pins and Auto Create Pinterest Pins from Blog for the backlog workflow.