WooCommerce stores have a powerful opportunity on Pinterest that many owners overlook. Here’s how to connect your store and build a Pinterest strategy that drives real sales.
Step 1: Install the Pinterest for WooCommerce Plugin
The official Pinterest for WooCommerce plugin (available in the WordPress Plugin Directory, free) handles the technical connection:
- In WordPress admin, go to Plugins → Add New
- Search “Pinterest for WooCommerce” and install the official plugin by Pinterest
- Activate and follow the setup wizard — it will ask you to connect your Pinterest Business account
- The plugin installs the Pinterest tag on your site (for conversion tracking and retargeting)
- Your product catalogue syncs automatically to Pinterest
Step 2: Verify Your Domain
After connecting, verify your website in Pinterest settings. This enables Product Rich Pins, which display product name, price, and availability directly on pins. Rich Pins have higher click-through rates than standard pins.
Step 3: Check Your Product Catalogue
In Pinterest Business Hub → Catalogues, verify your products synced correctly. Check that: - Product titles are clear and keyword-rich (not just your internal SKU names) - Product images meet Pinterest’s quality standards (clear, well-lit, ideally vertical or square) - Prices and availability are accurately reflected
Step 4: Create Organic Pins for Your Products
The catalogue sync creates the foundation, but the real traffic comes from creating dedicated, optimised pins for your products:
- Identify your 20 best-selling products
- For each product, paste the product URL into PinPublish
- Create 3–5 different pin designs (lifestyle photo, product closeup, graphic with price/features)
- Write keyword-rich pin titles matching what customers search for
- Schedule them to relevant boards
For a WooCommerce shop selling organic skincare, title variations might include: - “Natural Face Serum for Sensitive Skin — Vegan Skincare” - “Best Organic Serum for Dry Skin — Clean Beauty” - “Fragrance-Free Face Serum — Minimalist Skincare Routine”
Each title variation targets different search queries.
Step 5: Measure Results
In WooCommerce Analytics → Acquisition, you’ll see Pinterest as a traffic source. For more detail, add UTM parameters to your manually created pins so you can see which specific pins drive orders.
Guide: How to Track Pinterest Traffic
Board Strategy for WooCommerce Stores
Structure your boards around customer intent, not product categories:
- “Skincare Routine for Dry Skin” (not “Moisturisers”)
- “Organic Gifts for Mum” (not “Gift Sets”)
- “Clean Bedroom Aesthetic” (not “Bed Linen”)
Your products become relevant results within searches people are already doing.
For related e-commerce Pinterest guides: Pinterest for Shopify, Pinterest for Etsy Sellers, How to Sell on Pinterest.